Getting a marketing internship is all about, you guessed it, marketing! My advice in landing a killer marketing internship is to (1) be unusual or (2) work for free. I know this sounds absurd, but try it.
Look at what everybody else is doing to get a marketing internship and do the opposite. If people are working on their resume, go out and meet people! If people are applying online, go and drop off your marketing internship at the office. Being unusual means that you will standout. Period. Standing out is vitally important. I talked with a cool brand the other day and the HR internship lead said that she recieved over 300 applications per 1 internship spot. You will lose if you choose to be normal – you might as well go buy a lottery ticket.
Okay, so let’s take a quick look at my second peice of advice – working for free. The alternative is to send out hundred of internship cover letters and internship resumes. Sure, you can do this, but it’s truly pointless in my opinion. Why not approach and company and tell the hiring manager of CEO that you want to work for free on a certain project. This to me is a great way to build skills and get noticed.
Good luck with the marketing internship hunt!
